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Also Read - 15 Best Link Building Tools on the internet.
The authority websites have already had a Vote of Confidence, i.e, a lot of good quality pointing to their website. A link arriving at your website from trusted sources like Huffpost or Inc Magazine will carry more value than the one coming from a newly built site with very few backlinks. Though Google doesnt assign any number to quantify the Authority of websites, there are 3rd party tools that provide a number that helps to get an idea of the websites strength. So, you can use Ahrefs Domain Rating Checker or Moz Domain Authority Checker to know the authority or the link profile strength of a website. But youll also encounter websites that have very few backlinks but still welcome a good amount of visitors. Getting links from these websites also are valuable enough. When youre building links to your website, make them slowly. Its pace should be constant so that search algorithms didnt perceive it as a link explosion. Google sees a website attaining a large volume of links in a concise duration as an approach to manipulate its search algorithms. So, it may penalize your website for this.
Link Building: The Free SEO Beginner's' Guide - Moz. Moz logo. Menu open. Menu close. Search. Moz logo.
Otherwise, they wouldn't' link to it, much in the same way that you wouldn't' send a friend to a bad restaurant. However, SEOs soon discovered how to manipulate PageRank and search results for chosen keywords. At this point in time, Google was far more advanced than most search engines, but was still open to manipulation because it wasnt very good at telling the difference between a high quality link and a low quality link. Google started actively trying to find ways to discover websites which were manipulating search results by building low quality links, and began rolling out regular updates which were specifically aimed at filtering out websites that didn't' deserve to rank due to poor links. This has also led to Google starting to discount a number of link building techniques that previously worked well; for example, submitting your website to web directories and getting a link in return. This was a technique that Google actually recommended at one point, but it became abused and overused by SEOs, so Google stopped passing as much value from that sort of link.

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