![]() It can now easily differentiate between a high-quality link vs. a spammy link merely created to manipulate its ranking algorithms. Qualities of a High-Quality Link. For a link to be deemed of high quality in the sight of Google, it should carry the following attributes -. Earned via Quality Content. You should earn a link by creating quality content. A web admin should editorially place the link on his website, if he finds your content useful and inspiring for his readers. Your Backlink should come from authority websites only. The authority websites have already had a Vote of Confidence, i.e, a lot of good quality pointing to their website. A link arriving at your website from trusted sources like Huffpost or Inc Magazine will carry more value than the one coming from a newly built site with very few backlinks. Though Google doesnt assign any number to quantify the Authority of websites, there are 3rd party tools that provide a number that helps to get an idea of the websites strength. So, you can use Ahrefs Domain Rating Checker or Moz Domain Authority Checker to know the authority or the link profile strength of a website. |
![]() This guide is designed to get you going quickly, and in the right direction. There's' a lot to take in, but we've' broken everything up into easy-to-digest chapters and have included lots of examples along the way. We hope you enjoy the Beginner's' Guide to Link Building! Build better links with Moz Pro. Access the largest index of links for smarter link research, competitive insights, link profile analysis, and more. Take a free trial of Moz Pro and start growing your rankings, traffic, and authority today. Start my free trial. About the Author: Paddy Moogan. Paddy is the co-founder of Aira, a digital marketing agency based in the UK. Aira provides SEO, paid media, content marketing and digital PR services to businesses across the UK, US, and Europe. |
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